BG
Senior Marketing Manager Performance & Growth
bits&birds GmbH
Contract type
Ongoing
Work mode
Hybrid · 2 days/week in office · Hamburg, Germany
Experience
Mid-level · 3+ years
Job description
Own end-to-end user acquisition for web and mobile games, scaling budgets profitably and driving expansion into new markets.
At a glance
- Work mode
- Hybrid · 2 days/week in office · Hamburg, Germany
- Languages
- English – fluent, German
What you'll do
- Own user acquisition for web and mobile end-to-end, from channel and budget planning to scaling.
- Manage the budget by cohort ROAS, payback and LTV.
- Find new target groups, channels and ideas when known levers are exhausted.
- Evaluate new countries, test them and give a clear go/no-go recommendation.
- Build the channel mix from Google, Meta and Apple Search Ads to ad networks, programmatic, TikTok and affiliate, negotiating with partners and agencies.
- Build scalable tracking, attribution, tooling and testing and decide what runs in-house.
- Drive fast tests for creatives, store listings and landing pages with design and content.
- Make results transparent and represent your numbers to management.
- Work with Product, CRM and BI to turn new players into long-term active users.
What we're looking for
- 3+ years in performance marketing or user acquisition in a data-driven B2C environment.
- Proven track record of profitably scaling larger budgets.
- Hands-on experience with web and app campaigns: Google, Meta, Apple Search Ads and networks like AppLovin, Unity or Moloco.
- Think in cohorts, LTV and payback, not clicks.
- Practical tracking knowledge of MMPs like AppsFlyer or Adjust, GA4 and server-side tracking, including GDPR, consent and ATT/SKAdNetwork.
- Uses AI daily, building own workflows with ChatGPT, Claude & co. for creative variants, analyses and reporting.
- Decides without perfect data, works independently and communicates clearly, including to management.
- Fluent English and very good German.
Benefits
- Dynamic environment with flat hierarchies, fast decisions and room for own ideas.
- Flexible working hours and remote option, two days per week in the office.
- Regular team events.
- Free fruit and drinks plus meal allowance.
- Subsidy for the Deutschlandticket.
- Wellpass membership.