(Senior) Performance Marketing Manager (all genders)
Level inferred from job title
Job description
Owns large-scale paid search (Google Ads and Microsoft Ads) across multiple European markets for Holidu's marketplace, combining strategy and hands-on execution. The role also involves building internal marketing apps with LLM tooling and piloting new AI-driven advertising formats.
At a glance
- Employment
- Full-time
- Work mode
- Hybrid · 2 days/week in office · Munich, Germany
- Languages
- English – fluent
What you'll do
- Own large-scale Search Engine Advertising across multiple European markets (Google Ads and Microsoft Ads), from account structure to value-based bidding that grows efficiently
- Challenge how we do paid search today: question our bidding logic, structures and processes, and bring perspectives we have not considered
- Co-build internal marketing apps with Claude Code and GitHub, as a marketer, not an engineer
- Own your numbers end-to-end: find the improvement potential others walk past, run high-impact A/B tests across large budgets, decide with data, and turn results into playbooks instead of one-off learnings
- Pilot what is next in paid search: AI Max, the first generation of LLM advertising (OpenAI/ChatGPT Ads), and AI-powered workflows from anomaly detection to statistical analysis
What we're looking for
- A sharp, quantitative mindset and strong analytical thinking: you make decisions with data, spot what others miss, and can argue your case clearly
- Ownership of business results: you think in outcomes, not processes, and build solutions rather than wait for instructions
- Hands-on experience in paid search (Google Ads; Microsoft Ads as a plus): trajectory and depth of thinking matter more to us than years
- Genuine curiosity about AI in marketing: you've already used AI tools to change how you work, not just to draft texts, and want to go deeper. No engineering background needed, curiosity is the requirement
- Fluent English (our working language)
Nice to have
- Microsoft Ads experience
- Any additional language
Your team
Paid Search team
The growth engine of Holidu's Performance Marketing: we run Google Ads and Microsoft Ads across all Holidu domains and brands in Europe, on both sides of the marketplace - Guest (B2C, bookings) and Host (B2B, lead generation). We are a small, international and highly analytical team: value-based bidding at scale, our own bidding infrastructure, and data-driven in every decision. We work AI-first.
Benefits
Community: Engage with international, diverse, yet like-minded colleagues through regular events and 2 office days per week with your team
Flexibility: Benefit from our hybrid work policy and the chance to work from other local offices for up to 8 weeks a year
Travel: Enjoy 28 vacation days + 13 public holidays in Bavaria and the possibility to take up to 10 unpaid vacation days with special discounts on our Holidu Homes properties
- Impact: Make a difference for hundreds of thousands of monthly users
- Growth: Take responsibility from day one and develop through regular feedback, workshops, and knowledge exchanges
- Personal Development: Use your learning budget and 2 extra study days for conferences, books, courses, and more
- Fitness: Get a premium gym membership at a discounted rate
Apply
About Holidu
Holidu is one of the world's fastest-growing holiday rental technology companies. Our team of 700 colleagues from 60+ nations shares a passion for tech, an ambition for constant improvement, and a relentless drive to bring the best experience to more than 40k holiday rental hosts and 4 million annual guests.
Mission
To make booking and hosting holiday homes free of doubt and full of joy, by helping hosts generate more bookings with less work and helping guests find a holiday home they truly enjoy.
Key facts
- 700 colleagues
- holiday rental technology
- 700 colleagues from 60+ nations
- More than 40k holiday rental hosts
- 4 million annual guests
- Runs Google Ads and Microsoft Ads across all Holidu domains and brands in Europe