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Senior Performance Marketing Manager – Paid Social & AI (m/w/d)

benuta GmbH
Contract type
Ongoing
Work mode
Hybrid · Berlin, Germany
Experience
Senior · 5+ years

Job description

You will own the cross-channel paid social strategy for benuta, manage campaigns on Meta, Pinterest, Reddit and TikTok, and drive the use of AI/LLMs in campaign analysis, reporting and creative work.

At a glance

Employment
Full-time · Employee (employment agreement)
Work mode
Hybrid · Berlin, Germany
Languages
German – very good, English – very good

What you'll do

  • Develop and own the cross-channel paid social media strategy aligned with company and marketing goals
  • Create, monitor and optimize paid social campaigns, mainly Meta, Pinterest, Reddit Ads and TikTok
  • Work closely with Google Ads and Bing Ads colleagues for a holistic performance view
  • Drive the use of LLMs such as Claude, Gemini and ChatGPT for automated campaign data analysis
  • Develop prompts and workflows for faster reporting, anomaly detection and optimizations
  • Act as internal expert for AI-supported marketing tools
  • Use generative AI for ad copy, variant testing and creative ideation
  • Give professional input and feedback to the design and content team as senior contact
  • Monitor and analyze campaign performance via KPIs (CTR, KUR, ROAS, conversion rate) using the MMM
  • Implement tracking tools (pixels, UTM parameters, conversion APIs) and ensure clean data
  • Own ongoing A/B testing of ad formats, audiences and budgets and assess new ad and AI ad products
  • Support the professional guidance and onboarding of junior colleagues and share AI knowledge

What we're looking for

  • Completed degree in business administration, marketing, media, communication science or comparable qualification
  • At least 5 years of experience with Meta Ads and/or other paid social channels
  • Hands-on experience using AI tools and LLMs in a marketing context
  • Very good knowledge of the Meta Ads Manager
  • Strong analytical skills with common reporting and attribution tools
  • Data-driven, solution-oriented working style and enthusiasm for e-commerce and home & living
  • Very good German and English skills

Nice to have

  • First experience in professional leadership
  • Experience with Pinterest, Reddit, TikTok, Bing Ads and server-side tracking
  • Additional languages

Your team

Online Marketing

International teams across departments; contact is Michael Stanke, Head of Online Marketing

Benefits

  • Active shaping of the brand and implementation of AI projects such as AI-supported analysis workflows
  • 26 home office days per year
  • Choice between a discounted job ticket or a fuel card
  • Company bike leasing (JobRad) and good public transport connections
  • 28 days of vacation and flexible working hours
  • Christmas and New Year's Eve are work-free days not deducted from vacation
  • Structured onboarding, flat hierarchies and attractive employee discounts

How to get hired

  1. 1Apply via the online portal by uploading CV and relevant certificates

Apply

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About benuta GmbH

Making every home even more beautiful

Since 2008 benuta has been revolutionizing European carpet and home & living e-commerce from Bonn, with over 100 million euros in revenue and customers in 17 countries.

Mission

To make every home even more beautiful

Key facts

  • 2008
  • Bonn, Germany
  • Home & Living E-Commerce
  • Over 100 million euros in revenue
  • Customers in 17 countries
  • European market leader in the home & living sector
  • Modern AI-supported product staging

What they value

  • Come as you are
  • Flat hierarchies