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Senior Performance Marketing Manager – Performance Marketing, MMM & AI (m/w/d)

benuta GmbH
Contract type
Ongoing
Work mode
Hybrid · Berlin, Germany
Experience
Senior · 5+ years

Job description

Performance Marketing Manager role at benuta, owning cross-channel strategy, budget control and AI-driven campaign analysis for the European home & living e-commerce market.

At a glance

Employment
Full-time · Employee (employment agreement)
Work mode
Hybrid · Berlin, Germany
Languages
German – very good, English – very good

What you'll do

  • Develop and own the cross-channel performance marketing strategy via MMM to reach company goals.
  • Manage and optimize campaigns across Google Ads, Bing Ads, Meta, Pinterest, Reddit Ads and affiliate partnerships.
  • Drive the use of LLMs for automated cross-channel analysis of campaign data.
  • Develop prompts and workflows for faster reporting, anomaly detection and budget optimization.
  • Monitor and analyze KPIs such as CPO, ROAS, CAC and conversion rate using GA4 and server-side tracking.
  • Evaluate AI-driven bidding and automation features of advertising platforms.
  • Implement and manage tracking setups such as conversion APIs and UTM conventions.
  • Run ongoing A/B tests and budget experiments to improve performance across all channels.
  • Negotiate and further develop vendor and partner contracts, e.g. in the affiliate area.
  • Work closely with design, content and IT teams on campaign alignment.
  • Support the mentoring and onboarding of junior colleagues and share AI knowledge.

What we're looking for

  • Completed degree in business administration, marketing, media, communication science or comparable qualification.
  • At least 5 years of performance marketing experience, ideally cross-channel.
  • Proven budget or sub-project responsibility.
  • Hands-on experience using AI tools and LLMs in a marketing context.
  • Strong analytical skills and confident use of GA4 and attribution/reporting tools.
  • Deep knowledge of at least one core channel (Google Ads, Meta).
  • Very good German and English skills.

Nice to have

  • First experience in professional leadership.
  • Experience with Bing, Pinterest, Reddit, affiliate and server-side tracking.
  • Additional languages are a plus.

Your team

Online Marketing

Team working with design, content and IT; contact is Michael Stanke, Head of Online Marketing.

Benefits

  • Active involvement and room to implement own ideas, including AI projects.
  • Annual allowance of 26 home office days.
  • Choice between a discounted job ticket or a fuel card.
  • Company bike leasing (JobRad) and good public transport connections.
  • 28 days of vacation and flexible working hours.
  • Christmas and New Year's Eve are work-free days not deducted from vacation.
  • Structured onboarding, flat hierarchies and attractive employee discounts.

How to get hired

  1. 1Apply via the online portal by uploading CV and relevant certificates.

Apply

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About benuta GmbH

Making every home even more beautiful.

Since 2008 benuta has been revolutionizing European carpet and home & living e-commerce from Bonn, with over 100 million euros in revenue and customers in 17 countries.

Mission

To make every home even more beautiful.

Key facts

  • 2008
  • Bonn, Germany
  • E-commerce
  • Over 100 million euros in revenue.
  • Customers in 17 countries.
  • European market leader in the home & living sector.

What they value

  • Come as you are.
  • Flat hierarchies.