Senior Product Manager, CRM - MONOPOLY GO!
Level inferred from job title
Job description
Senior Product Manager, CRM at Scopely, owning the vision and roadmap for CRM capabilities, tools and player communication experiences for MONOPOLY GO!. The role leads a cross-functional product area to build and improve scalable CRM solutions for a live-service mobile game.
At a glance
- Employment
- Full-time
- Work mode
- Hybrid
What you'll do
- Own and lead the CRM product roadmap and strategy across player-facing experiences and internal tooling, translating player, business, behavioural, and market insights into strategic priorities
- Identify opportunities to improve engagement, retention, reactivation, and player value, while shaping the future of CRM across push, email, in-game messaging, Live Activities, and emerging channels
- Champion relevant, contextual, personalised, and player-first communication experiences while serving as a senior product voice and CRM subject-matter expert across the organisation
- Lead discovery and ideation to identify player needs, team pain points, and opportunities to evolve CRM, while leading a cross-functional product area with dedicated software engineering resources
- Provide clear product direction, priorities, requirements, and success criteria to guide execution, and own delivery outcomes from discovery and prioritisation through development, launch, measurement, and iteration
- Evolve CRM capabilities including personalisation, automation, segmentation, decisioning, orchestration, and dynamic content
- Partner with the analytics team to monitor and report on program effectiveness, using data-driven insights to recommend continuous improvement
- Lead structured testing strategies across A/B testing, cadence, segmentation, and channel mix, while championing a strong test-and-learn culture
What we're looking for
- Proven experience in Product Management or a related product discipline
- Strong understanding of player lifecycle and contact strategy
- Analytical mindset and confidence using data to identify opportunities and guide decisions
- Strong cross-functional collaboration skills and comfort working in a fast-paced environment
- A player-first mindset and a drive to keep improving product and communication strategies
Nice to have
- Product experience in gaming is strongly preferred; experience in entertainment or mobile apps is also relevant
- Hands-on experience with Braze or a similar marketing automation platform
- Experience with tools such as Looker
- Experience with live-service, casual, or social games
Your team
MONOPOLY GO! game team
Apply
About Scopely
Leading video game and global interactive entertainment company
Scopely is a leading video game and global interactive entertainment company, home to many of the world's most beloved and enduring experiences, including two of the most successful mobile games of all-time "MONOPOLY GO!" and "Pokémon GO," along with "Stumble Guys," "Star Trek™ Fleet Command," "MARVEL Strike Force," "WWE Champions," the Scrabble® franchise, "Yahtzee® With Buddies," and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry.
Mission
Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.
Key facts
- 2011
- video game and interactive entertainment
- #1 mobile games company in the U.S. and #2 globally
- Generating more than $10 billion in lifetime revenue
- Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine
- One of Fast Company's "World's Most Innovative Companies" and "Best Workplaces for Innovators"
- Global operations and partners across four continents in more than a dozen countries worldwide
- Proprietary technology platform, Playgami