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Senior Product Manager - Social Experience
Contract type
Ongoing
Work mode
Remote · Argentina, Brazil, Bulgaria, Canada +14
Experience
Senior · Not stated
Level inferred from job title
Job description
Product Manager with deep UX and interaction design expertise to build social experiences around investing and trading at Kraken. The role combines hands-on design and prototyping with product ownership, from problem selection to measuring outcomes.
At a glance
- Work mode
- Remote · Argentina, Brazil, Bulgaria, Canada +14
What you'll do
- Design complete social journeys, connecting discovery, following, sharing ideas or trades, receiving responses, and returning into an experience users understand without explanation
- Shape navigation, information hierarchy, copy, defaults, gestures, and feedback, including empty feeds, failed posts, slow loads, and changed minds
- Turn ideas into interactive prototypes that communicate intended behavior, explore alternatives, test uncertain parts, and give engineering clear flows, states, and acceptance criteria
- Use psychology to improve participation: understand why people hesitate to post, seek recognition, follow strangers, or respond, and translate motivations into decisions about audience visibility, prompts, reputation, feedback, and effort required to contribute
- Run usability sessions, watch people complete tasks, combine observations with funnel data, and identify where people misunderstand the product, lose confidence, or abandon an action
- Design for first use and repeated use: make the experience useful before someone has connections, keep sharing lightweight during active trading, give clear control over what becomes public, and test the twentieth interaction as carefully as the first
- For each significant change, define expected behavior and how to test it; track task completion, abandonment, first follows, first contributions, responses, and subsequent retention; work with data science to evaluate experiments and effects on contributors and their audiences
- Choose a focused initial scope, resolve trade-offs with engineering, review implementation against intended design, and use post-launch evidence to decide what to improve next
What we're looking for
- Has designed and shipped consumer social experiences, with a portfolio showing contribution to feeds, profiles, sharing, messaging, discovery, or communities and how the experience changed after launch
- Has strong interaction design craft: can explain why a flow is structured a particular way, what users notice first, what they need to understand, and which decisions or steps can be removed
- Can build realistic interactive prototypes using Figma, code, AI tools, or a combination, including transitions, empty states, and failure states
- Understands behavior through evidence and can show where user research challenged assumptions and changed a design
- Can own product outcomes: prioritize a problem, define success, interpret funnel and cohort data, and explain whether an experiment produced a meaningful improvement
- Understands the context of social finance, including how credibility, incentives, reputation, and visibility of financial activity affect what people trust and choose to share
How to get hired
- 1May ask candidates to complete job-related skills or work-style assessments as part of the hiring process
Apply
About Kraken
Building the Future of Open Finance
Payward is the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks. Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe, offering spot trading, margin, futures, staking, and OTC services for individual investors and institutional clients.
Mission
Advance an open, global financial system
Key facts
- 2011
- Crypto / financial infrastructure
- Payward is the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks
- Has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms
- Kraken is trusted by over 10 million individuals and institutions across the globe
- Offers spot trading, margin, futures, staking, and OTC services
What they value
- Celebrate diverse talents, backgrounds, contributions, and unique perspectives
- Hire based on merit