Senior Product Marketing Manager
Job description
Senior Product Marketing Manager at Bitrise responsible for building and driving go-to-market strategy and execution for a core area of the Mobile DevOps Platform. The role works cross-functionally with Product, Marketing, Sales, and Customer Success on launches, positioning, messaging, and sales enablement.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Remote
- Pay
- GBP 70,000 – 90,000 / year
What you'll do
- Own the end-to-end GTM for a focused set of products, hands-on from strategy to execution
- Run cross-sell campaigns into the existing customer base
- Optimise onboarding to improve activation and conversion from free to paid
- Run PLG and top-of-funnel experiments to identify new growth levers
- Develop sales enablement that supports the commercial pipeline across direct and self-serve channels
- Support pipeline generation at developer events and conferences
- Conduct competitive analysis and deliver market insights to drive GTM strategy
- Work cross-functionally with product, marketing, sales, and customer success to build and execute GTM plans
What we're looking for
- 5+ years in product marketing for developer tools
- Deep understanding of how to market complex technical products to technical buyers
- Proven core PMM skills: ICP, competitive intelligence, GTMs, and launch
- Understanding of mobile app development tools and processes
- Strong track record launching new features and products with measurable outcomes
- Technical credibility: comfortable engaging with engineers
- Experience with self-serve or PLG motions for developer products
- Comfortable pulling insights from product analytics, user interviews, web analytics, and campaign data
- Experience running lifecycle marketing campaigns that moved users through a self-serve funnel
- Self-starter who owns initiatives end to end
Nice to have
- Technical background or past developer experience: written code, configured CI pipelines, or worked hands-on with developer infrastructure
- Experience with CI/CD, build systems, or mobile DevOps as a practitioner or marketer
- Familiarity with Gradle, Bazel, Xcode, or React Native ecosystems
Your team
Product Marketing
The growth function being built inside product marketing
Benefits
The opportunity to learn about app development by playing a crucial role in the mobile development process for the world's most successful companies
- The security of working in a financially stable, growing company with an ever-expanding global customer base
- A remote working environment with opportunities for in-person collaboration
- A global customer portfolio to manage
- A competitive stock options package
- Private medical insurance & life assurance
Apply
About Bitrise
A continuous integration and delivery platform, built by and for mobile app developers
Bitrise is a continuous integration and delivery platform, built by and for mobile app developers. By streamlining, automating and optimizing recurring mobile development processes, it frees up time and resources for creative, interesting and impactful development tasks, resulting in better, faster releases. A successful graduate of Y Combinator, Bitrise was launched in 2015 and has grown exponentially; today, tens of thousands of developers release apps via Bitrise that end up on billions of mobile devices around the world.
Mission
To help everyone build and operate better mobile apps
Key facts
- 2015
- Mobile DevOps / software development tools
- Graduate of Y Combinator
- Launched in 2015
- Tens of thousands of developers release apps via Bitrise
- Apps built on Bitrise end up on billions of mobile devices around the world
- Remote-first company
Partners & customers