Senior Product Marketing Manager
Level inferred from job title
Job description
Senior Product Marketing Manager at Canonical, owning go-to-market strategy, messaging and positioning for a range of open source products, working closely with product, engineering, sales and marketing teams. The role is hands-on and multi-disciplinary, focused on building Canonical's GTM engine for open source innovation.
At a glance
- Employment
- Full-time
- Work mode
- Remote · EMEA
What you'll do
- Develop and execute go-to-market (GTM) strategies for a range of products
- Lead messaging and positioning efforts ensuring our products stand out in a competitive market
- Lead content planning with product managers — from website copy to whitepapers, blogs, and sales enablement materials
- Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth
- Launch new products and features, leading cross-functional teams to drive awareness and adoption
- Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly
- Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base
- Plan and execute global events, live webinars, and community meetups that align with our GTM priorities
What we're looking for
- A passion for technology and open source—you get excited about innovation, software, and community-driven development
- Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences
- Growth mindset—someone who thrives on experimentation, learning, and continuous improvement
- Excellent communication skills, both written and verbal
Nice to have
- Data-driven mindset, using insights to refine strategies and improve performance
- Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions
- Experience with demand generation, understanding how to translate GTM strategies into pipeline growth
- Comfort working cross-functionally with product, sales, partners, and marketing teams
Your team
Product marketing team
The product marketing team is building the best Go-To-Market (GTM) engine in the open source world, taking the power of open source innovation to businesses everywhere, from the data center to the edge.
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About Canonical
A leading provider of open source software and operating systems to the global enterprise and technology markets
Canonical is a pioneering tech firm at the forefront of the global move to open source. It publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles.
Mission
To take the power of open source innovation and bring it to businesses everywhere, from the data center to the edge
Key facts
- 1200+ colleagues
- 2004
- Open source software and operating systems
- Publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud
- Remote-first company since its inception in 2004
- 1200+ colleagues in 75+ countries
- Teams meet two to four times yearly in person
- Founder-led, profitable, and growing
- Customers include the world's leading public cloud and silicon providers
What they value
- Excellence
- Ownership of results
- Bias for action
- Collaboration
- Learning and curiosity
- Continuous improvement
- Diversity of experience, perspectives, and background