EG
Senior Product Marketing Manager (m/w/d)
Contract type
Ongoing
Work mode
Hybrid · Köln, Germany
Experience
Senior · Not stated
Level inferred from job title
Job description
Senior Product Marketing Manager responsible for positioning and messaging of epilot's AI-native XRM platform for the energy industry, working closely with sales, customer success and campaign teams.
At a glance
- Employment
- Full-time
- Work mode
- Hybrid · Köln, Germany
- Languages
- German – C2, English – fluent
What you'll do
- Own positioning and messaging of the epilot platform for utilities, grid operators and solution providers, translating product features into value for key personas.
- Stay close to the market through sales calls, customer conversations and industry events, and keep ICPs, personas and competitive analyses up to date.
- Drive product campaigns and go-to-market launches content-wise, from story to core messages, together with Campaign & Growth Marketing.
- Own the content quality of product pages and other product-related content.
- Enable sales and customer success with pitch materials, argumentation aids, objection handling and training.
- Build and develop AI-supported workflows for product marketing, e.g. for persona and competitive analyses, messaging or sales materials.
- Lead the Junior Product Marketing Manager and support her development.
- Act as sparring partner for Strategy, Product Management, Sales, Customer Success, Campaign & Growth and Event Marketing.
What we're looking for
- Several years of experience in B2B SaaS marketing, ideally in product marketing, with own responsibility for positioning and messaging.
- Ability to quickly understand complex products and explain them simply.
- Strategic thinking combined with hands-on execution, from messaging frameworks to product pages and sales pitches.
- Uses AI tools and preferably builds own workflows rather than relying on ready-made solutions.
- Curiosity about the energy industry is essential.
- Persuasive with stakeholders up to C-level and enjoys developing others.
- Stylistically confident German at C2 level is a must.
- Fluent English, the company language.
Nice to have
- Industry experience or knowledge of energy processes is a big plus.
Benefits
- Flexible working: remote whenever it fits, with regular get-togethers in Cologne.
- Opportunity to help build the most successful SaaS platform in the energy market.
- Start-up mentality with a dynamic atmosphere and great team spirit.
- A strongly growing company with an open communication culture and international company culture.
- Exponential learning curve.
- A central, modern location in the heart of Cologne with cool cafés around the corner.
- Transparency with a very flat and open company culture.
- Regular team events such as Carnival, summer party, Christmas party and company breakfast.
- Sports offerings such as Urban Sports Club and a gym around the corner.
Apply
Direct apply at epilot GmbH
Opens the job posting at epilot GmbH
About epilot GmbH
Epilot is the XRM for the energy industry.
epilot offers an AI-native XRM platform for the energy industry, used by over 200 utilities and grid operators.
Mission
To provide software that keeps pace with the energy transition, connecting customers, partners, installers, suppliers and internal teams.
Key facts
- über 120 Menschen
- Köln
- Energy software
- Over 200 utilities and grid operators already work with the platform.
- The team of over 120 people continues to grow.
- The platform is AI-native.
What they value
- Open communication culture.
- Very flat and open company culture where everything is visible and open to discussion.
- International company culture.