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Senior Specialist, Creative Strategy & Performance (Paid Marketing)
Contract type
Ongoing
Work mode
Remote
Experience
Mid-level · 4+ years
Job description
Senior Specialist in Creative Strategy & Performance on Docplanner's B2B Paid Marketing team, owning the full creative lifecycle for paid media from strategy and briefing through asset production to performance testing and reporting. A hybrid strategist/operator role bridging performance data and creative output across nine markets.
At a glance
- Work mode
- Remote
- Languages
- English – fluent
What you'll do
- Define the creative strategy and testing roadmap for paid campaigns across all markets and ad platforms, aligned with performance goals
- Translate campaign objectives and audience insights into clear, actionable briefs
- Partner with local market teams to adapt global creative direction to local nuances - language, culture, and regulatory requirements
- Own the end-to-end production workflow: brief - content and design coordination - review - localization - trafficking
- Coordinate with in-house designers and freelancers to keep timelines predictable
- Build and maintain a repeatable process - briefing templates, naming conventions, approval workflows - to reduce bottlenecks and rework
- Run structured A/B and multivariate tests across Meta and other paid channels, defining hypotheses, success metrics, and test cadence
- Build creative performance reporting (Meta Ads, Tableau, Amplitude) that identifies which elements - format, hook, messaging, visual style - drive results
- Maintain a creative intelligence repository documenting what's worked, by market and format, to inform future briefs
- Ensure creative-level tracking is implemented and tagged correctly, in partnership with the tracking/tech team, so performance can be attributed accurately
- Monitor creative fatigue and flag refresh cycles proactively, before performance declines
- Step into hands-on campaign management when needed - covering colleagues' absences or supporting new market initiatives
What we're looking for
- 4+ years in performance marketing with a proven track record in creative strategy, or a media buying background with hands-on experience in paid social creative (Meta Ads required)
- Hands-on experience in paid media performance, including campaign set-up and management - able to step into hands-on campaign management when team capacity is stretched
- Demonstrated experience managing creative production across multiple stakeholders - designers, agencies, local teams - at scale
- Strong analytical skills - comfortable pulling and interpreting creative performance data independently, not relying on assumptions
- Experience designing and running structured creative tests, not ad hoc experimentation
- Strong project management and cross-functional communication skills - this role touches Paid Ads, Design, Local Marketing, and Data Analytics teams
- Fluent English required
- Comfortable operating across multiple markets and cultures simultaneously
Nice to have
- TikTok, Google, LinkedIn, or Bing experience
- Spanish and/or Portuguese a strong plus given our market footprint
- Familiarity with Amplitude, Tableau, or HubSpot or Creative Intelligence tools
- Experience with creative automation or dynamic creative optimization (DCO) tools
- Background in healthcare, marketplace, or subscription business models
Your team
Paid Marketing team
A B2B function focused on acquiring doctors and clinics
How to get hired
- 1Intro Chat - A first call with our Talent Partner to explore mutual fit around relevant skills, value alignment, and motivation
- 2TestGorilla - (SHL numerical reasoning assessment)
- 3Hiring Manager Interview - A deeper conversation about your background, aspirations, and experience with the hiring manager and your potential manager in this role
- 4Business Case - A take-home exercise incl. a few days' preparation time, designed to understand how you approach real-life problems; you'll then walk us through your approach in a collaborative discussion with the hiring manager and the team
- 5Additional/ Final Interview (Optional) - A final conversation with another senior leader from our Global Team
- 6References & Offer
Apply
About Docplanner
The world's largest healthcare platform
Docplanner connects 24 million patients with 280k doctors across 13 countries each month through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda. Its marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently.
Mission
Help people live longer, healthier lives
Key facts
- 3,000+ employees
- Healthcare platform
- Connects 24 million patients with 280k doctors each month
- Operates across 13 countries
- Brands include ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda
- Hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome and Bologna
- Not able to sponsor visas for this position
What they value
- Focus on results
- Think like an owner
- Keep it simple, keep it lean
- Be respectful and radically honest
- Learn and be curious