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Senior User Acquisition Manager, Paid Social Ads
Contract type
Freelance
Work mode
Remote
Experience
Senior · 5+ years
Job description
A senior, hands-on media buying role with end-to-end ownership of paid social acquisition channels, including strategy, account structure, bidding, budget allocation, creative testing, measurement and scaling. The role is accountable for profitable growth in a policy-sensitive niche in the US market.
At a glance
- Employment
- Independent contractor
- Work mode
- Remote
What you'll do
- Own acquisition end-to-end across all paid social ad networks (TikTok, Meta, AppLovin, Snapchat, and more): planning, launch, optimization, scaling, reporting and documentation
- Scale spend profitably in the US market while holding payback, ROAS and CPA targets based on real revenue and player-value data
- Build and optimize account structure, conversion events, value-based bidding and budget allocation across paid social networks
- Decide budget allocation across acquisition channels and find new scaling levers: audiences, formats, placements, campaign types and additional channels
- Run a structured, high-velocity creative testing process with the creative team on all channels, with clear hypotheses and kill/scale rules
- Manage signal quality: conversion events, event value, deposit / purchase optimization, attribution
- Operate in a policy-sensitive niche within each platform's rules, keep ads and handle disapprovals, appeals and restrictions, and build prevention-first processes
- Protect account health: manage ad account structure, backups and recovery plans
- Work with reps on betas, new campaign types and escalations
- Diagnose drops and spikes quickly and act on them
- Document tests, learnings and playbooks, and use Claude and automation to speed up builds, QA, reporting and optimization
What we're looking for
- 5+ years of hands-on paid social / user acquisition experience
- Large-scale experience running acquisitions in the US market
- Proven experience working in policy-sensitive niches and keeping accounts healthy while scaling
- Strong hands-on Meta Ads experience scaling accounts profitably
- Hands-on AppLovin (AppLovin Ads / AXON) experience, scaling it as an acquisition channel
- Direct ownership of large budgets, ideally $1M+/month hands-on
- Strong understanding of unit economics: LTV, ROAS, payback windows, cohorts, high-value-user dynamics and value-based optimization
- Deep policy and account health experience: disapprovals, appeals, restrictions, ad account bans and how to recover and prevent them
- Strong creative testing discipline and measurement rigor
- Ownership mentality: run channels end-to-end with minimal supervision and take responsibility for outcomes
Benefits
- Remote Work Environment
- Unlimited PTO
- Paid National Holidays
- Company-provided MacBook
- Flexible Independent Contractor Agreement
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About Ruby Labs
A leading tech company that creates and operates innovative consumer products
Ruby Labs is a leading tech company that creates and operates innovative consumer products, offering opportunities across the health, education, and entertainment industries.
Key facts
- Consumer technology
- Operates within the CET (Central European Time) zone
What they value
- Diversity and inclusion
- Innovation
- Passion for excellence