Snr. Marketing Manager, Enterprise ABM - EMEA

Ashby

Contract type

Ongoing

Work mode

Remote

Experience

3 years

Job description

Lead demand generation for Ashby's enterprise segment in Europe, defining and executing an EMEA Enterprise ABM strategy in partnership with the US counterpart and sales. The role focuses on meaningful, first-principles engagement with target accounts rather than generic tactics.

At a glance

Work mode: Remote

What you'll do

Partner with Ben to define the EMEA Enterprise ABM strategy and the channels to bet on, considering broader global strategy and nuances of respective European markets
Act as orchestrator, pulling together relevant marketing channels to support a discovery and prospect journey, and be the point person for Sales counterparts
Research and build prospect journey maps for target accounts, and develop the messaging, content, and creative that bring them to life, with support from PMM, content, and creative teams
Work with sales and revenue operations to build target account lists that combine data signals with rep input, and own the methodology behind them — how cohorts are built, what assumptions they rest on, and how to measure whether accounts are moving
Manage agency partners, including gifting agency Wildcard, to get campaigns executed well and fast
Execute on the defined strategy, including coordination of dinners, activations, ancillary conference events, and stunts with the events counterpart
Apply the experimentation framework to run short sprints, learn quickly what works, and localise content, creative, and campaign strategy for EMEA markets

What we're looking for

Enjoy combining data and creative thinking, with taste to tell compelling messaging from generic or cheesy messaging
Prospect-obsessed: able to step into the seat of the personas being marketed to and build campaigns that meet them where they are, at the right time, with the right message
Deeply curious and not afraid to break from traditional ABM playbooks
Build trust across functions: sales managers and reps are excited to work with you, and the marketing team is fully bought into your campaign ideas and asks
Understand and leverage the massive advantage AI creates without letting efficiency gains undercut creativity and taste
Move comfortably between building and interpreting dashboards, and writing compelling copy and developing creative with the gifting agency and creative teams
Operate with autonomy and run strategies end-to-end; be proactive and resourceful
Recognize that EMEA is not one homogeneous market

Your team

Marketing

A marketing team of ~30 folks from across North America and Europe focused on creating a space to do career-defining work with minimal thrash and lots of autonomy.

Benefits

Competitive salary and equity
Opportunity to work with a talented and passionate team
10-year exercise window for stock options
Unlimited PTO with four weeks recommended per year
Generous equipment, software, and office furniture budget
$100/month education budget with more expensive items (like conferences) covered with manager approval

How to get hired

130-minute intro call with Michelle (Recruiting)
245-minute interview with Harriet (Hiring Manager)
345-minute interview with Ben (US lead on ABM)
4A take-home assignment, which you'll have 40 mins to discuss with the hiring team
5A virtual on-site of 1.5 hours with a panel of interviewers: Nhi (Strategic Projects Lead), Casper (Head of ENT Sales, EMEA), Antonio (AI & Automations Lead, Demand Gen)

Save

About Ashby

Ashby has gone from a stealth brand to the default operating system for over 5,000 of the most ambitious companies in tech, finance, and healthcare.

Key facts

~30 folks (marketing team)
Over 5,000 companies in tech, finance, and healthcare use Ashby
Marketing team of ~30 folks from across North America and Europe
Harriet joined Ashby in August 2022 to lead the Marketing function

Partners & customers

Wildcard

What they value

Low ego
Highly ambitious
Autonomy
Minimal thrash
Curiosity
Adaptability