Social Media Lead, Kraken Pro
Job description
Social Media Lead to drive Kraken Pro's social channels, creating platform-native content and engaging the trading community. The role focuses on content creation, trend-spotting, and community engagement for a crypto trading product.
At a glance
- Work mode
- Remote
What you'll do
- Craft scroll-stopping, platform-native content for X, Telegram, and beyond to maximize impact and reach for Kraken Pro
- Spot trends and reactive moments across CT/FinTwit and broader social, then rapidly craft timely, on-brand content
- Actively engage with the Kraken Pro audience: reply, quote, poll, meme, and foster meaningful conversation
- Build and maintain a content calendar: create posts, route for approvals, schedule, publish, and monitor performance
- Translate product and ecosystem news into clear, compelling narratives
- Track growth and performance and iterate based on insights and experiments
- Partner with Legal/Comms to ensure compliant, accurate, and aligned messaging across regions and platforms
What we're looking for
- Posts you wrote that broke out, on a brand account or your own or that you manage
- 3+ years in social or content, ideally fintech, crypto, or trading
- Speed under pressure
- High AI competency
- Range as a maker: copy, memes, short-form video, charts, threads
- Taste: knowing when not to post
- Comfortable handling high-paced social channels
- Strong writing, editing, and communication skills
- Creative and detail-oriented, with the ability to produce visually appealing content - whether briefing the design team, using Figma or being scrappy on CapCut
Your team
Kraken Pro
Kraken Pro is the product for serious traders, with millions of users.
How to get hired
- 1We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process
Apply
About Kraken
Building the Future of Open Finance
Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry. Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. Offering spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.
Mission
Built to advance an open, global financial system
Key facts
- 2011
- crypto
- Trusted by over 10 million individuals and institutions across the globe
- Offering spot trading, margin, futures, staking, and OTC services
- Parent company Payward includes Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks
- 15 years building financial infrastructure platforms
What they value
- We hire based on merit
- We celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table