I
Social Media Manager, CDI / Freelance
Contract type
Ongoing
Work mode
Hybrid · Paris, France
Experience
Mid-level · 4+ years
Job description
Own and grow iara's social media strategy across TikTok and Instagram, managing a content team while the beauty app expands internationally.
At a glance
- Employment
- Employee or contractor
- Work mode
- Hybrid · Paris, France
- Languages
- French
What you'll do
- Lead the overall social media strategy on TikTok and Instagram
- Strengthen and grow the existing editorial line without distorting it
- Ensure brand consistency amid rapid growth
- Translate the app's real usage and product stakes into desirable content
- Imagine and evolve recurring formats, series and concepts
- Challenge the existing approach and test new angles without breaking the DNA
- Identify high-potential content across organic, influence and paid
- Connect creation, performance and product
- Manage a social media team of 3 people (content and art direction)
- Give clear direction, solid briefs and structured feedback
- Organize production, priorities and key moments
- Set up simple and efficient processes
- Support iara's international expansion on social networks
- Adapt content and messages per market without losing identity
- Track the right KPIs (engagement, watch time, memorization, usage)
- Collaborate with influence, creators and product/marketing teams
What we're looking for
- 4+ years of experience in social media, content or brand (startup, app, media or brand)
- Strong understanding of TikTok and Instagram
- Ability to think strategy, brand and performance together
- Strong visual sensibility without being purely an art director
- Comfortable in fast-moving, ambitious environments
- Interest in projects with an international dimension
Your team
Social media team
A social media team of 5 people (4 content creators and 1 graphic designer), of which the role manages 3 people (content and art direction).
Apply
About iara
A unique beauty app that mixes booking appointments and a social network.
A beauty app combining appointment booking and a social network, with over 1M users and 30,000 professionals registered.
Mission
Let users book treatments, post their photos, recommend professionals and earn money.
Key facts
- Over 1 million users
- 30,000 professionals registered on the app
- An existing editorial line
- A social media team of 5 people