System Architect Lifecycle Marketing
Job description
A System Architect role at ElevenLabs to design and operate the lifecycle marketing system behind full-funnel programs across Creator, Enterprise, and Developer segments. The role focuses on making new industries, segments, and languages configuration rather than rebuilt campaign trees.
At a glance
- Work mode
- Remote · Worldwide
What you'll do
- Architect a parameterised lifecycle system where new industries, segments, and languages are configuration, not new campaign trees
- Design and launch onboarding, nurture, and upsell campaigns across Creator, Enterprise, and Developer segments
- Prototype and ship your own integrations and logic; you scope engineering help, you don't queue behind it
- Own lifecycle touchpoints across channels with clear, measurable goals
- Build multilingual nurture flows that scale globally, maintaining message quality and performance
- Set up and manage robust A/B testing plans and track performance across the full funnel
- Own the reporting framework for lifecycle marketing; define success metrics and communicate learnings
- Build ABM infrastructure for targeted, account-level nurture and retention programs
- Partner with the design and engineering teams to deploy campaigns that require light integration or tech support
- Bring structure and governance to lifecycle strategy—ensuring data hygiene, segmentation accuracy, and QA rigor
What we're looking for
- 4+ years in B2B lifecycle, demand gen, or marketing automation roles, ideally at a high-growth SaaS company
- Deep proficiency in HubSpot — building workflows, scoring models, and automated nurture programs
- Working knowledge of Salesforce and how marketing and sales data connect end-to-end
- Experience building and managing lead scoring and MQL/SQL/PQL funnels
- Experience running or supporting ABM programs for target accounts
- Strong analytical skills — comfortable owning funnel metrics and translating data into action
- Excellent cross-functional communication, especially with Sales and RevOps
Nice to have
- Experience building AI-powered marketing workflows — for personalization, content generation, or campaign automation
- Experience marketing to developer or technical buyer personas
- Familiarity with product-led growth motions and PQL-to-enterprise conversion
- SQL or basic data querying skills
Benefits
Innovative culture: You'll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what's possible
Growth paths: Joining ElevenLabs means joining a dynamic team with countless opportunities to drive impact - beyond your immediate role and responsibilities
Annual company offsite: Each year, we bring the entire team together in a new location - past offsites have included Croatia and Italy
- Learning & development: ElevenLabs proactively supports professional development through an annual discretionary stipend
- Social travel: We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose
- Co-working: If you're not located near one of our main hubs, we offer a monthly co-working stipend
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About ElevenLabs
AI research and product company transforming how we interact with technology
ElevenLabs is an AI research and product company transforming how we interact with technology. We launched in January 2023 with the first human-like AI voice model. Today, we serve millions of users and thousands of businesses - from fast-growing startups to large enterprises like Deutsche Telekom and Meta. We have expanded from voice into three main platforms: ElevenAgents, ElevenCreative, and ElevenAPI.
Key facts
- 2023
- AI research and product
- Launched in January 2023 with the first human-like AI voice model
- Serves millions of users and thousands of businesses
- Raised $781M in funding
- Last valuation was $22B
- Expanded from voice into three main platforms: ElevenAgents, ElevenCreative, and ElevenAPI
- ElevenCreative supports 70+ languages
Partners & customers
What they value
- High-velocity: Rapid experimentation, lean autonomous teams, and minimal bureaucracy
- Impact not job titles: We don't have job titles. Instead, it's about the impact you have. No task is above or beneath you
- AI first: We use AI to move faster with higher-quality results. We do this across the whole company—from engineering to growth to operations
- Excellence everywhere: Everything we do should match the quality of our AI models
- Global team: We prioritize your talent, not your location