Team Lead Marketing (m/w/d)

R Raymon Bicycles GmbH

Contract type

Ongoing

Work mode

Remote · Germany

Experience

Lead / principal · Not stated

Level inferred from job title

Job description

Lead the marketing and events team at a bicycle and e-bike manufacturer, overseeing 360° marketing from website and social media to PR, events and athlete/team support.

At a glance

Employment: Full-time
Work mode: Remote · Germany
Languages: German – negotiation-level, English – negotiation-level

What you'll do

Operationally lead and coordinate the marketing and events team, developing the team and ensuring clear priorities and efficient processes.
Oversee all marketing activities, from website and B2B shop to social media, newsletter, retail marketing, PR, events and athlete/team support.
Further develop the marketing plan together with the Head of Marketing and ensure consistent, on-time execution.
Develop creative, targeted campaigns with the team and Head of Marketing and accompany them from idea to multi-channel execution.
Act as central contact for the PR agency and coordinate marketing activities with retail partners and key accounts nationally and internationally.
Work closely with the VP Sales & Marketing and Head of Marketing, and act as key contact for adjacent departments such as sales and product management.
Accompany and support events on site, including international trade fairs, dealer events and own events.

What we're looking for

Several years of marketing experience, ideally in a versatile role.
Ability to inspire people, coordinate tasks and take responsibility; first leadership experience welcome but not required.
A sense for trends, new technologies and innovative marketing approaches, questioning the status quo and contributing new ideas.
Openness to new technologies, digital tools and AI-supported ways of working.
Hands-on mentality, willing to pitch in wherever needed, from campaign planning to event setup.
360° perspective beyond individual marketing channels, understanding adjacent business areas and economic goals.
Structured working style, keeping an overview of parallel projects and setting the right priorities.
Interest in bicycles and the industry, with motivation to build deep understanding of bikes, technologies and target groups.
Negotiation-level communication in German and English, internally and with international partners.
Willingness to travel approximately 20–30% for events, trade fairs and partner appointments.

Nice to have

A completed degree in marketing, communication or business administration is an advantage but not mandatory.

Your team

Marketing- & Event-Team

Marketing and events team, reporting to the Head of Marketing and working with the VP Sales & Marketing

Benefits

A warm, motivated team with short decision paths and a genuine hands-on culture.
Borrow a bicycle or e-bike from the current range for up to a year, nearly free with flexible options afterwards.
Company bike leasing with a 10% subsidy on the monthly leasing rate and tax advantages.
30 days of annual leave.
Company pension scheme with a 25% employer contribution.
Private supplementary coverage within a company health insurance scheme.
Free cold and warm drinks and fresh fruit.
Regular team events and shared experiences.
Opportunity to contribute ideas and actively shape the company's future.
An open and positive error culture fostering trust, development and teamwork.

How to get hired

1Apply with a meaningful application including a motivation letter, CV and references, stating earliest start date and concrete salary expectation.

Save

About R Raymon Bicycles GmbH

Together we are shaping the mobility of tomorrow.

A bicycle and e-bike manufacturer with an agile, international team.

Mission

Develop, design and produce bicycles and e-bikes for different target groups.

Key facts

Develops, designs and produces bicycles and e-bikes for various target groups.
Has an international team.

What they value

Short decision paths and a genuine hands-on culture.
An open and positive error culture.