VG
Trade Marketing Manager:in
Contract type
Ongoing
Work mode
Hybrid · Berlin, Germany
Experience
Mid-level · 4+ years
Job description
As Trade Marketing Manager you are the bridge between the vly brand and retailers, building and executing trade marketing for Germany, Austria and Switzerland.
At a glance
- Work mode
- Hybrid · Berlin, Germany
- Languages
- German – native, English – very good
What you'll do
- Contribute to developing the trade marketing strategy for Germany, Austria and Switzerland and own its implementation
- Support the KAM and field force team in creating convincing sell-in materials and category management arguments for key retail customers
- Plan and coordinate point-of-sale measures such as display campaigns, secondary placements and in-store activations
- Analyse market data (Nielsen, GfK, internal sell-out data) and derive concrete measures
- Develop strong trade marketing materials together with Brand, Design and Sales
- Organise and standardise the trade fair and supermarket tasting presence
- Monitor competitors and shelf development and proactively bring impulses to increase visibility and POS impact
- Act as the link between Marketing, KAM and Field Force to tailor effective measures to customer needs
What we're looking for
- 4+ years of professional experience in trade marketing or category management at an FMCG brand or in the retail environment
- Has independently developed and implemented trade marketing concepts, including display campaigns, special placements and creative materials
- Has a network of relevant trade material manufacturers and knows production processes from design briefing to shipping
- Can read and interpret Nielsen data and internal data and turn them into convincing stories for retailers
- Entrepreneurial, hands-on mindset
- Structured, reliable and able to keep an overview with several parallel projects
- Enjoys cross-functional work and can mediate between Sales, Marketing and external partners
- Lives in Berlin and can be in the office regularly (at least 50% of weekly time)
- Native-level German and very good English
Benefits
- Purpose: the role directly contributes to making the food system healthier and more sustainable
- Impact from day one: building trade marketing at vly with real ownership
- Real startup team spirit with regular vly-day and offsite events
- Daily freshly cooked team lunch by the company's own vly cook
- Subsidy for BVG / Deutschland-Ticket and USC membership
- Mac/Windows equipment and individual coaching opportunities
- FoodTech community with events and networking opportunities
- Unlimited vly products
Apply
About VF Nutrition GmbH
FoodTech startup from Berlin revolutionising the food industry with plant-based milk alternatives
After years of research, vly developed products with significantly less sugar and more protein, which have won awards and are available throughout Germany, including pea protein milk alternatives and the first yoghurt made from faba bean protein.
Mission
To create healthy, plant-based milk alternatives that are good for people and the planet
Key facts
- Berlin, Germany
- Products include milk alternatives from pea protein and the first yoghurt from faba bean protein
- Products are available throughout Germany
What they value
- Healthier and more sustainable food system