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Vice President, Product Marketing
Contract type
Ongoing
Work mode
Remote
Experience
Lead / principal · 10+ years
Job description
The Vice President of Product Marketing leads Spring Health's product marketing strategy, including positioning, packaging, go-to-market execution, and team leadership. The role is responsible for driving product adoption, enabling go-to-market teams, and solidifying the company's position as a category leader in mental health.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Remote
- Languages
- English
- Pay
- USD 250,000 – 300,000 / year
What you'll do
- Develop and execute a comprehensive product marketing strategy that aligns with the company's business objectives and growth targets.
- Partner closely with the CxO and broader extended leadership team to position us for future horizons and new audiences in a way that builds brand credibility and opportunities.
- Lead and develop a team of product marketers across positioning, enablement, competitive intelligence and market research, and operations to execute on our ambitious growth goals and innovation strategy.
- Conduct thorough market research and competitive analysis to identify opportunities, trends, and potential threats in the mental health sector.
- Define and communicate the unique value proposition of our products, ensuring clear and compelling messaging across all channels.
- Lead the development and execution of go-to-market plans for new product launches, ensuring successful adoption and market penetration.
- Work closely with product management, sales, customer success, and other departments to ensure alignment and drive cohesive marketing initiatives.
- Leverage customer feedback, data analytics, and industry insights to inform product development and marketing strategies.
- Oversee the creation of high-impact marketing materials, including sales collateral, case studies, whitepapers, and thought leadership content.
- Provide the sales team with the tools, training, and resources they need to effectively sell and position our products.
- Establish and track key performance indicators (KPIs) to measure the success of product marketing efforts and drive continuous improvement.
- Be a thought partner and deeply embed yourself into the Revenue organization to ensure we are lockstep on strategic areas such as our sales story, our differentiators, our segment strategy, and more.
- Champion across our entire organization the voice of the market as it relates to what will attract high value prospects and ultimately grow our business.
What we're looking for
- Bachelor's degree in Marketing, Business, or a related field.
- 10+ years of experience in product marketing, with at least 5 years in a leadership role within a B2B environment.
- You have built or implemented AI tools that are used across multiple people or multiple teams to change the way that work is done.
- Proven track record of successfully launching and managing products in a competitive market.
- Strong analytical skills and ability to translate data into actionable insights.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to think strategically while executing tactically.
Nice to have
- MBA or advanced degree preferred.
- Experience working in a late-stage company or fast-growing startup is a plus.
Benefits
A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
- Health, Dental, Vision benefits start on your first day at Spring.
- You and your dependents also receive access to One Medical accounts.
- HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
- Employer sponsored 401(k) match of up to 2% for retirement planning.
- Competitive paid time off policies including vacation, sick leave and company holidays.
- At 6 months tenure with Spring, parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
- Access to Noom, a weight management program.
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
- Access to Wellhub, which connects employees to fitness, mindfulness, nutrition, and sleep options in one subscription.
- Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care.
- Up to $1,000 Professional Development Reimbursement a year.
- $200 per year donation matching to support your favorite causes.
- Stock options and bonus.
Apply
About Spring Health
Eliminating every barrier to mental health
Spring Health is a global mental health company building a world where getting support is simple, personal, and built around the person, so care can continue through every job, move, health plan, and life stage. Its AI-native platform delivers personalized support across self-guided tools, coaching, therapy, medication management, and specialty care, reaching more than 170 million people worldwide through leading employers, health plans, and partners.
Key facts
- mental health
- Outcomes independently validated by JAMA Network Open and the Validation Institute
- Reaches more than 170 million people worldwide through leading employers, health plans, and partners
- AI-native company