Website & Lifecycle Marketing Lead
Job description
Owns the customer-facing website, lifecycle communication, email, and positioning/messaging for THE/STUDIO's product creation platforms, with the goal of increasing visitor-to-customer conversion and repeat business. This is an in-house, full-time independent contractor role.
At a glance
- Employment
- Contract · Independent contractor
- Work mode
- Remote · Worldwide
- Languages
- English – fluent
What you'll do
- Own the structure, messaging and conversion of the website and key product pages; plan and run tests that can be read, and ship changes with design and engineering
- Build the customer journey after the first order: onboarding, reorder triggers, win-back and repeat paths; own recurring revenue goals together with the Head of Marketing
- Define how THE/STUDIO and each product line are positioned for each customer segment; keep one source of truth used by the website, ads, sales and the AI sales agent
- Plan, write and run lifecycle and marketing email as part of customer communication
- Turn sales calls, customer conversations and reviews into copy, page changes and new tests
- Measure work on revenue and CRM data: conversion rate, repeat revenue, repeat order value
What we're looking for
- 4+ years in B2B or e-commerce marketing with ownership of website conversion, messaging or lifecycle
- A track record of copy and pages built from real customer research, not assumptions
- Experience building lifecycle or email programs, with results you can show in revenue
- Solid A/B testing basics: sample size, a single primary metric, a minimum effect worth acting on
- Ability to own work end to end with little supervision, from strategy to shipped page or flow
- Fluent written English
- Raw intelligence and problem-solving: high processing power, business acumen, and logical reasoning
- Extreme ownership: 100% accountability for your domain and outcomes
- Rapid adaptation and radical candor: embrace blunt, constructive feedback and pivot instantly without ego
Nice to have
- Experience with funnels that mix self-serve and sales-led buying
- Hands-on with a CRM (Pipedrive, HubSpot) and an email platform
- Experience writing prompts or knowledge bases for AI sales or support agents
- Background in custom manufacturing, merch or print on demand
Benefits
Direct access to leadership: work directly with the CEO and executive team, with high visibility, direct mentorship, and a seat at the table
Product & strategic influence: flat hierarchies where ground-level insights shape product roadmap, workflows, and company strategy
Rapid scale & career trajectory: high autonomy, minimal red tape, and massive room for personal and professional acceleration
- Competitive, outcome-driven compensation packages tailored to the candidate's level of impact
How to get hired
- 1Submit Application: submit your resume/CV in English
- 2Initial Screen: brief intro chat to evaluate mutual fit, communications, and expectations
- 3Assessment / Case Study: (if applicable for the role) practical demonstration of your capabilities
- 4Final Executive Interview: conversation with key team members
- 5Reference Checks: verification of past performance with former leaders and CEOs
Apply
About THE/STUDIO
Building the Operating System for Product Creation
Since 2013, THE/STUDIO has been building the definitive operating system for product creation, combining modern SaaS technology with custom manufacturing. It operates two core platforms: Customize Now (an on-demand manufacturing platform) and Source Anything (a SaaS product that enables customers to work with global factories beyond THE/STUDIO's own network). It is a profitable, previously Silicon Valley-backed, fully remote company.
Mission
To make producing physical goods as seamless, fast, and scalable as launching software, and to revolutionize the global supply chain.
Key facts
- 2013
- SaaS technology and custom manufacturing
- Profitable, previously Silicon Valley-backed, fully remote company
- Operates two core platforms: Customize Now and Source Anything
- Combines modern SaaS technology with custom manufacturing
- Flat hierarchies
What they value
- Extreme ownership
- Radical candor
- Rapid adaptation
- High performance