CRM Specialist
Job description
Lifecycle Specialist at SwissBorg owning email, push and in-app messaging to optimise journeys, fill funnel gaps and balance the campaign calendar to boost activation, retention and ARPU.
At a glance
- Work mode
- Remote
What you'll do
- Own the lifecycle programme across email, push and in-app banners: run existing journeys and build new ones where the funnel has gaps
- Manage transactional, triggered, seasonal and product campaigns, keeping the comms calendar coherent and avoiding over-messaging
- Build growth, activation and retention strategies to increase ARPU
- Run experiments on messaging, timing, channels and cohorts, and report on what moves activation and retention KPIs
- Use AI to automate manual work and to speed up campaign creation, QA and reporting
What we're looking for
- Experience in CRM, lifecycle or growth marketing, ideally in a B2C app (fintech or crypto)
- Hands-on with an ESP or CEP such as Iterable, HubSpot or similar, building email and push automations, including transactional and triggered flows
- Growth mindset: funnels, cohorts, activation, churn, and how to keep users engaged without overwhelming them
- Strong analytics: A/B testing, cohort analysis, and comfortable pulling your own numbers
- Structured, methodical and confident sharing ideas with the team
- Must have an interest in crypto
Nice to have
- Mixpanel, Metabase or SQL a plus
Benefits
- Annual BORG bonus
- Genuine remote and flexible working
- 25 days annual leave plus local bank holidays
- Learning and development budget
- MacBook and home office budget
- Team and company-wide retreats
- SwissBorg Premium account
- VSOP share options
- BORG welcome bonus
Apply
Direct apply at SwissBorg
Opens the job posting at SwissBorg
About SwissBorg
Building the future of crypto wealth management
SwissBorg is building the future of crypto wealth management, making investing more accessible, transparent and intuitive for everyone. At the core of the platform is the Meta-Exchange (MEX), a smart routing engine that connects multiple exchanges and liquidity sources to deliver optimal execution in a single, seamless app. Swiss-engineered, regulated, and trusted by nearly one million users managing over $1B in crypto assets.
Mission
Making investing more accessible, transparent and intuitive for everyone
Key facts
- Crypto wealth management
- Nearly one million users
- Over $1B in crypto assets managed
- Swiss-engineered and regulated
- Meta-Exchange (MEX) smart routing engine
What they value
- Diversity
- Openness
- Curiosity
- Inclusive culture