German-speaking Performance Marketing Lead
Level inferred from job title
Job description
A German-speaking Performance Marketing Lead to own paid acquisition strategy and standards across saas.group's portfolio of B2B SaaS brands, running the most valuable accounts hands-on while leading a network of PPC freelancers.
At a glance
- Work mode
- Remote · Europe
- Languages
- German – C1 or native, English – fluent
What you'll do
- Own paid performance strategy and standards across the portfolio, and run the most valuable accounts hands-on (Google Ads, Microsoft Ads, LinkedIn, and others), including ad copy and landing page testing.
- Lead and support PPC freelancers: set targets, review accounts, approve budgets, run regular syncs, challenge the "why" behind decisions, and keep the rest of marketing in the loop.
- Advise brands directly on strategy and budget allocation, with the ability to push back, manage expectations and tell a brand honestly when a channel or budget won't deliver.
- Take over newly acquired brands' paid setups and build the systems, documentation and reporting that let performance scale across more brands and freelancers without losing the quality bar.
- Partner closely with the data analytics team on tracking, attribution and the flow of CRM data back into the ad platforms, and support the M&A team on due diligence for paid-heavy acquisition targets.
- Regularly connect with the SEO Team Lead to remain aligned with campaigns and strategies.
What we're looking for
- Several years owning paid budgets (think €1M+ a year) while staying genuinely hands-on: able to open an account, diagnose it and run the full campaign.
- Demonstrated B2B lead-gen experience on search: comfortable with low conversion volumes, long sales cycles and optimising for lead quality over click counts.
- A track record across very different budget sizes, from a few thousand a month to six figures a month, making small budgets work through sharp targeting and prioritisation rather than leaning on automated bidding.
- Deep Google Ads and Microsoft Ads expertise, strong LinkedIn Ads experience, and the curiosity to pick up new platforms as brands need them.
- Confident with the measurement stack behind paid: GA4, Google Tag Manager, offline conversion imports and CRM integration.
- German at C1 or native: strong enough to write compelling German ad copy, alongside fluent English.
- Genuine AI fluency: already uses AI tools (Claude especially) in day-to-day work and looks for where they can sharpen paid performance, from research and analysis to campaign and reporting workflows.
Nice to have
- Experience with ChatGPT ads.
Your team
Central Marketing Team
Benefits
Freedom and autonomy: high-trust team with flexibility to solve problems in your own way, with help from the team when needed.
Our network: a community of entrepreneurial SaaS professionals that regularly exchange ideas, knowledge, learning and expertise internally.
- Ultimate flexibility: 100% remote; work from wherever you like, whenever you like.
- Minimum bureaucracy: no getting bogged down with meetings and red tape; efficient and steady momentum.
- Small & friendly team: help each other out, have fun, and joke around.
- Flexible time off.
Apply
About saas.group
The driving catalyst behind your favorite software success stories
saas.group, established in 2017, is a Software-as-a-Service portfolio powerhouse that acquires small software companies and grows them into industry stars. It has a fully remote team of nearly 400 colleagues spanning 50+ countries and grows 25 exciting brands under its umbrella.
Mission
To turbocharge promising B2B SaaS ventures, unlocking their full potential.
Key facts
- nearly 400 colleagues
- 2017
- B2B SaaS portfolio
- Established in 2017
- Fully remote team of nearly 400 colleagues spanning 50+ countries
- Grows 25 exciting brands under its umbrella
- Acquires small software treasures and polishes them into industry stars
What they value
- High-trust team
- Freedom and autonomy
- Minimum bureaucracy
- Small & friendly team
- Community and knowledge exchange
- Diversity and fresh perspectives