GTM Engineer, marketing (f/m/d)
Job description
GTM Engineer, Marketing at Apaleo, building agentic workflows and a commercial data layer that support marketing channel owners in creating demand and influencing pipeline. The role is based in Munich, Germany.
At a glance
- Work mode
- Hybrid · Munich, Germany
- Languages
- English – fluent, German, French
What you'll do
- Support channel owners with an agentic layer
- Contribute to the design of the agentic architecture and work toward a two-way loop where learnings and signals trigger updates, so marketing shifts from reactive to continuously adaptive
- Work with channel owners to build agentic workflows that take repeatable work off their plates so they can run and adapt them without you
- Spot gaps along the way and close the ones that move pipeline
- Build the campaign lifecycle framework: which signals predict demand at each stage, how content maps to pipeline progression, and what real-time performance tracking requires technically
- Automate the assembly work of pulling, structuring, and summarising performance data across channels
- Help channel owners move campaign performance analysis from experiment to production, with pipeline contribution as the headline metric
- Audit where marketing data lives today (HubSpot, Google Analytics, LinkedIn, etc.) and map how it flows between systems
- Design clean, structured data connections so every agent and workflow has reliable inputs and demand and pipeline become measurable end to end
- Partner with channel owners to connect existing systems into one coherent commercial data layer that ties activity to impact
What we're looking for
- Hands-on experience building AI-native marketing/GTM systems in B2B
- Tie every technical and campaign decision to commercial impact, whether demand generation or pipeline conversion
- Think in systems: map a workflow before building it and know which steps should be agentic, which deterministic, and which need a human in the loop
- Know how HubSpot, GA, and other marketing platforms pass data between each other, and can design scalable end-to-end flows around that
- At ease with APIs: can read the docs, make calls, and work with endpoints and data structures without an engineer beside you
- Thrive in ambiguity and never stand still; spot gaps before anyone asks and come up with ideas that move the needle
- Genuinely curious about hospitality and the people you'll be marketing to
- Communicate fluently in English
Nice to have
- German or French is a strong plus
Benefits
Team Connection: regular team dinners, company meetups, Oktoberfest celebrations, Christmas parties, and other offsite events
- Flexible & Remote Work Options: work from home, the office or in a hybrid setup, with flexibility to adapt your schedule
- Free Public Transport: fully covered Deutschland Ticket
- Paid Time Off: 30 days of vacation
- Health & Wellbeing: access to hundreds of gyms, fitness studios, and wellness options through EGYM Wellpass membership
Apply
Direct apply at Apaleo
Opens the job posting at Apaleo
About Apaleo
API-first property management platform
Apaleo offers an API-first property management platform that empowers accommodation providers to design a technology stack that creates unique digital guest and staff experiences. The team is diverse and international, united by a passion for learning and building, and moves fast.
Mission
To change the hospitality industry in a meaningful way by empowering accommodation providers to design a technology stack that creates unique digital guest and staff experiences.
Key facts
- hospitality technology
- API-first property management platform
- Diverse, international team
What they value
- Passion for learning and building
- Collaboration
- Innovation