Product Marketing Manager
Job description
The Product Marketing Manager owns positioning, messaging, launches, and competitive intelligence across Wiser's products, and builds the company's product-led growth motion from the ground up. The role partners with Sales, Demand Gen, and Product to turn product capabilities into messaging, trials, and onboarding experiences.
At a glance
- Work mode
- Remote
What you'll do
- Own product marketing across Wiser's products — positioning, messaging, launches, and competitive intelligence
- Build the product-led growth (PLG) motion from the ground up, from early product-led experiments to a full trial program
- Map the customer journey across the three core products and make the case for where to lean into self-serve
- Own the PLG funnel end to end; set targets with leadership and report weekly on signups, activation, trial-to-paid conversion, and trial-sourced pipeline
- Map the moments that matter in a trial or in the product, then write onboarding emails and in-product prompts that get users to value fast
- Hand hot trials to Sales: define what a product-qualified lead looks like, set up alerts, and ensure Account Executives follow up fast with the right context
- Arm the sales team by keeping battlecards, talk tracks, and demo stories current
- Partner with demand generation on the strategy behind paid, web, and social programs
- Run experiments on pages, emails, trial length, and offers
- Plan Wiser's trial presence at conferences, from booth demo to follow-up
- Share usage data, win/loss insights, and user feedback with Product to help shape the roadmap
What we're looking for
- 5+ years of product marketing experience, ideally in B2B SaaS, owning positioning, messaging, and go-to-market strategy
- Proven experience building or scaling a product-led growth (PLG) motion, including trial programs and self-serve funnels
- Track record of owning funnel metrics end to end and reporting results to leadership: signups, activation, trial-to-paid conversion, and pipeline
- Experience writing onboarding communications and in-product messaging that drive user activation
- Experience partnering with Sales on enablement — battlecards, talk tracks, demo content, and lead qualification criteria
- Experience collaborating with demand generation on campaign strategy and messaging
- Hands-on experience with tools such as HubSpot, Mixpanel, and Zapier
- Strong analytical skills, with the ability to design, run, and interpret experiments across pages, emails, and offers
- Excellent written and verbal communication skills; a strong storyteller who can translate product capabilities into customer value
- A self-starter who can independently own projects and push them forward without close oversight
- Intellectually curious, always looking for ways to improve
- Bachelor's degree required; the degree does not need to be in a technical field
Nice to have
- Experience planning or supporting event and conference presence
Apply
Direct apply at Wiser Solutions
Opens the job posting at Wiser Solutions
About Wiser Solutions
The market intelligence platform built to help brands and retailers win at the decision point
Wiser's platform combines real-time data with category-specific expertise to convert visibility into action across all online channels. With visibility across 10 billion products, 130+ million ecommerce pages, and 150,000 sellers, Wiser empowers teams to act quickly, confidently, and competitively to guide the shopper journey and capture more sales. Wiser's intelligence spans pricing, promotions, assortment, availability, compliance, and more.
Key facts
- Visibility across 10 billion products, 130+ million ecommerce pages, and 150,000 sellers
- Trusted by 750+ customers worldwide
- Intelligence spans pricing, promotions, assortment, availability, compliance, and more