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Senior Copywriter
Contract type
Ongoing
Work mode
Remote · Europe
Experience
Senior · Not stated
Level inferred from job title
Job description
Senior Copywriter at Phiture, a mobile growth consultancy, owning conversion-focused copy across major client accounts including mobile gaming, retail, fintech and productivity apps. The role sits in a creative pod with the Creative Lead, designers and Growth Consultants, with copy tested and optimised for app stores worldwide.
At a glance
- Work mode
- Remote · Europe
- Languages
- English – native
What you'll do
- Own copy delivery across assigned accounts, from brief interpretation through to final QA on production and market localisation
- Translate creative briefs, audience insights and testing hypotheses into clear, conversion-focused copy, and ask the right questions when context or objectives are missing
- Write across a range of formats, including app store metadata, screenshot captions and in-app events, promotional content, storyboards and CRM campaigns
- Build deep knowledge of each client's brand, products, features and audiences, understanding not just what we're promoting, but why
- Switch confidently between distinct brand voices, formats and markets, keeping each brand's identity intact while leaving room for creative testing
- Partner closely with designers so that copy and visuals work towards the same objective
- Write English source copy that translates well, and adapt messaging for different English-speaking markets
- Use creative testing and performance results to shape recommendations and bring new ideas to the table
- Present and explain creative rationale in meetings, alongside the Creative Lead
- Brief, guide and review freelance copywriters when the workload calls for it
- Carry client feedback, brand preferences and past learnings into every new piece of work
- Run copy QA and proofreading, including checking final designs for accuracy, localisation and consistency
- Plan own workload and capacity, flagging risks early so copy never holds up design, testing or launches
- Use AI tools thoughtfully to work smarter, with the judgement to critically edit what they produce
What we're looking for
- Native-level English copywriting ability, with excellent grammar, editorial skills and exceptional attention to detail
- Proven experience in a senior copywriting role, writing compelling digital copy across different formats and brands
- Strategic and commercial thinking: can find the real user benefit in a brief and explain why the copy will work, not just why it sounds good
- A strong portfolio that shows range across brand voices and clear, benefit-led messaging
- Experience managing multiple projects in a fast-paced, deadline-driven environment, with full ownership of quality, priorities and delivery
- A collaborative mindset: enjoys working closely with designers and strategists, and responds constructively to feedback
- Confident communication with clients and internal stakeholders at all levels
- Experience in a creative or digital agency, ideally in mobile, performance or growth marketing
- Curiosity about products, audiences and the data behind them
Nice to have
- Experience with ASO, SEO, UX or performance copywriting is a plus, but not essential, we'll teach you the ASO side
Your team
creative pod
A close-knit creative pod working side by side with the Creative Lead, designers and Growth Consultants.
Apply
About Phiture
The mobile growth consultancy
A mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO®.
Key facts
- mobile growth consultancy
- Works with the teams behind leading apps like Adobe, Headspace, and LEGO®
- Sets the standard for growth in the digital world
- Global team
Partners & customers
AdobeHeadspaceLEGO®
What they value
- Diversity
- Celebrates a variety of backgrounds, perspectives, and skills