Senior CRM & Lifecycle Marketing Manager (B2C Growth & Monetisation)

Salve.Inno Consulting

Contract type

Freelance

Work mode

Remote · Europe

Experience

Senior · Not stated

Level inferred from job title

Job description

Senior CRM & Lifecycle Marketing Manager for the Growth team of an international consumer AI technology company, owning CRM as a revenue-generating channel across the full B2C customer lifecycle. The role focuses on first-purchase conversion, repeat monetisation, retention, reactivation and LTV, working directly with the Co-founder & CMO.

At a glance

Employment: Independent contractor
Work mode: Remote · Europe
Languages: English – C1-C2

What you'll do

Take end-to-end ownership of CRM performance, with a focus on first-purchase conversion, token revenue, repeat purchase frequency and customer lifetime value
Develop and execute CRM initiatives designed to increase customer acquisition monetisation and recurring revenue
Identify opportunities to improve conversion from registered users to first-time paying customers
Drive repeat purchases, customer engagement and revenue growth through targeted lifecycle marketing initiatives
Establish CRM as a significant contributor to overall business revenue
Define commercial priorities and translate them into actionable CRM strategies and campaigns
Design, build and optimise customer segments, behavioural triggers, campaigns and automated lifecycle journeys
Own CRM initiatives across onboarding, first-purchase conversion, retention, churn prevention and reactivation
Develop personalised customer journeys based on user behaviour, purchase history and engagement patterns
Optimise customer communication strategies to improve conversion, repeat monetisation and long-term engagement
Identify opportunities to increase purchase frequency and reduce customer churn
Continuously improve lifecycle automation and customer segmentation strategies
Design and execute CRM experiments to identify high-impact revenue and conversion opportunities
Analyse customer behaviour, purchase patterns, engagement data and revenue performance
Measure campaign effectiveness using clear attribution, incrementality and before-and-after performance analysis
Evaluate CRM initiatives against conversion, retention, revenue and LTV metrics
Translate analytical insights into practical improvements and scalable lifecycle strategies
Establish measurable success criteria for CRM campaigns and experiments
Identify successful initiatives and scale them across relevant customer segments
Work closely with the Co-founder & CMO and cross-functional teams to implement CRM growth initiatives
Collaborate with product, data, marketing and technical stakeholders to improve customer lifecycle performance
Independently identify challenges, develop solutions and drive execution in a fast-paced environment
Contribute to building and continuously improving the company's CRM function
Take ownership of commercial outcomes and clearly communicate individual contributions and results
Use AI-powered tools where relevant to support customer analysis, segmentation, personalisation, experimentation and content development

What we're looking for

Proven professional experience in CRM, lifecycle marketing, retention marketing or customer monetisation, with a strong commercial focus
Demonstrated track record of personally driving significant measurable revenue or conversion improvements through CRM
Ability to present clear examples of CRM initiatives, including initial performance baseline, actions taken, individual ownership, timeframe and final measurable results
Strong hands-on B2C CRM and lifecycle marketing experience within a high-volume consumer business
Experience with consumer monetisation models involving subscriptions, repeat purchases, deposits, tokens, credits, virtual currency or similar recurring transactions
Proven ownership of both first-purchase conversion and repeat customer monetisation
Practical experience designing and implementing customer segments, behavioural triggers, campaigns and automated lifecycle journeys
Strong understanding of customer acquisition monetisation, conversion rates, repeat purchase frequency, retention, churn and LTV
Experience measuring CRM performance through attribution, incrementality and commercial impact analysis
Strong analytical capabilities and ability to translate customer data into actionable revenue growth initiatives
Proven experience developing and executing CRM experiments and optimisation strategies
Ability to clearly distinguish personal contributions and measurable results from wider team achievements
Strong commercial judgment and a results-oriented mindset
Ability to independently identify opportunities, prioritise initiatives and execute without a fully established playbook
Excellent cross-functional collaboration, stakeholder management and communication skills
Comfortable operating in a fast-paced, high-growth international environment
Advanced English proficiency (C1-C2)
Willingness to work under a B2B contractor agreement

Nice to have

Previous experience in iGaming, free-to-play gaming or other high-frequency repeat-purchase consumer businesses
Experience optimising monetisation journeys involving virtual currencies, tokens, credits or repeat deposits
Previous responsibility for leading, mentoring or coaching CRM specialists
Experience using AI tools for CRM analytics, segmentation, personalisation, experimentation or content generation
Experience building or scaling CRM functions within rapidly growing consumer technology companies

Your team

Growth team

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