Senior Digital Marketing Specialist
Job description
Senior Digital Marketing Specialist at Helin Data, executing data-driven B2B marketing initiatives to generate demand, strengthen brand visibility, and support pipeline development. A hands-on role combining creativity, technology, and analytics.
At a glance
- Employment
- Full-time
- Work mode
- Hybrid · Rijswijk, Netherlands
- Languages
- English
What you'll do
- Execute multi-channel marketing campaigns across digital platforms.
- Drive demand generation, lead nurturing, and Account-Based Marketing (ABM) initiatives.
- Manage the company website.
- Create and coordinate content including case studies, whitepapers, email campaigns, website copy, and video materials.
- Support webinars, trade shows, industry events, and customer advocacy initiatives.
- Partner with Sales, Engineering, and Leadership teams to develop customer-focused messaging and campaigns.
- Manage marketing automation activities and campaign performance within HubSpot and related platforms.
- Monitor and optimize marketing performance using HubSpot, Google Analytics, Salesforce, Power BI, and other reporting tools.
What we're looking for
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 5-7 years of experience in digital marketing, demand generation, growth marketing, or lead generation within a B2B technology environment.
- Proven success generating qualified leads and supporting revenue growth.
- Experience with Google Ads, LinkedIn Campaign Manager, SEO, email marketing, and marketing automation platforms.
- Proficiency with HubSpot, Salesforce, Google Analytics, SEO optimization platforms such as Semrush and marketing reporting tools.
- Experience executing digital campaigns, content marketing, lead nurturing, and ABM initiatives.
- Strong analytical, communication, content creation, and project management skills.
- A proactive, results-oriented mindset with the ability to thrive in a fast-paced environment.
Nice to have
- Experience marketing AI, industrial technology, cloud, maritime, offshore, or renewable energy solutions.
- Experience with events, webinars, and trade shows.
- Knowledge of CRO, A/B testing, Power BI, Lovable, CMS, WordPress, or AI-powered marketing tools.
Benefits
- Competitive salary package.
- Pension scheme.
- SARs (Stock Appreciation Rights) plan.
- €3,000 annual learning and development budget.
- 24 vacation days plus public holidays.
- Complimentary office lunch.
- Fully covered commuting expenses.
- An opportunity to help shape the future of industrial intelligence and operational decision-making.
How to get hired
- 1Recruiter Screening (30 min, online)
- 2Peer Interview (60 min, online)
- 3Hiring Manager & Leadership Interview (60 min, onsite)
- 4Reference Check
- 5Offer Stage
Apply
Direct apply at Helin Data
Opens the job posting at Helin Data
About Helin Data
Empowering industrial organizations to make faster, safer, and more informed decisions
Helin's edge-to-cloud platform combines sensor, video, and machine data into a unified real-time view, enabling greater operational visibility, improved safety, and enhanced performance in remote and complex environments.
Mission
Empower industrial organizations to make faster, safer, and more informed decisions across maritime, offshore, renewable energy, and industrial operations.
Key facts
- 60+ professionals
- International team of 60+ professionals representing 30+ nationalities
- Edge-to-cloud platform combining sensor, video, and machine data
- Serves maritime, offshore, renewable energy, and industrial operations
What they value
- Innovation
- Collaboration
- Continuous growth