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Senior Field Marketing Manager - DACH
Contract type
Ongoing
Work mode
Remote
Experience
Senior · 5+ years
Job description
Senior Field Marketing Manager for Twilio's DACH region, leading regional field marketing and event strategy across Germany, Austria, and Switzerland to accelerate pipeline conversion and revenue growth in key enterprise accounts.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Remote
- Languages
- German – fluent, English – fluent
What you'll do
- Partner closely with DACH First-Line Managers (FLMs) and Account Executives to align event programs directly with regional revenue targets and priority accounts across Strategic and New Business segments
- Design hyper-focused event experiences (e.g., C-level roundtables, founder dinners, technical deep-dive workshops, and roadshows) built to solve specific DACH enterprise pain points
- Lead end-to-end strategy, content localization, speaker sourcing, venue management, and execution for proprietary Twilio regional events across key DACH tech hubs (e.g., Munich, Berlin, Zurich, Frankfurt)
- Own regional presence at strategic industry conferences and hyper-scaler co-marketing events (AWS, Meta, Google) in partnership with the Partner Marketing Manager
- Ensure every event touchpoint—from invitation copy and agenda design to post-event executive follow-up—is tailored to the nuances of DACH business culture and regional compliance/legal standards
- Establish strict lead and attendee follow-up SLAs with regional SDR and AE teams to convert event engagement into qualified pipeline and active deal velocity
- Develop targeted post-event content and micro-campaigns to enable Account Executives to maintain momentum with enterprise account teams
- Measure and report on event success through commercial metrics: target account penetration rate, pipeline created/influenced, deal velocity, and closed-won revenue
- Manage the apportioned regional field marketing budget and local vendor relationships to ensure optimal ROI and flawless execution
What we're looking for
- 5–7 years of enterprise software/SaaS field marketing experience, with a proven track record of owning event strategy and execution tied directly to pipeline and revenue generation
- Deep familiarity with the DACH region (Germany, Austria, Switzerland), including regional business etiquette, key enterprise tech hubs, local event ecosystems, and localized content preferences
- Fluent/Native German (written and verbal) communication skills, along with impeccable English, to write compelling local messaging and engage with DACH buyers and local agencies
- Demonstrated commercial acumen with the ability to act as a trusted peer to Senior Sales Leadership and Enterprise Account Executives
- Hands-on experience using CRM and marketing automation tools (e.g., Salesforce, Marketo) to track event ROI, account attendance depth, and pipeline conversion across the funnel
- Exceptional organisational discipline and project management skills to manage multiple complex event activations simultaneously without losing attention to detail
- Bachelor's degree or equivalent practical experience
Nice to have
- Familiarity with account-based marketing (ABM) methodologies and account-level pipeline tracking within enterprise SaaS
Your team
DACH Field Marketing
Field marketing engine for Twilio's DACH region, working in lockstep with DACH Sales Leadership
Benefits
- Competitive pay
- Generous time off
- Ample parental and wellness leave
- Healthcare
- A retirement savings program
- And much more. Offerings vary by location
Apply
Direct apply at Twilio
Opens the job posting at Twilio
About Twilio
Shaping the future of communications
Twilio is a remote-first communications company delivering innovative solutions to businesses and empowering developers worldwide to craft personalized customer experiences.
Mission
Deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences
Key facts
- Communications / SaaS
- Remote-first company
- May be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings
- Uses AI to help make its hiring process efficient, with every hiring decision made by real Twilions
- Values called Twilio Magic
- Supports volunteering and donation efforts in communities
Partners & customers
AWSMetaGoogle
What they value
- Twilio Magic