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CRM & Marketing Intelligence Manager (m/w/d)
Contract type
Ongoing
Work mode
Hybrid · Berlin, Germany
Experience
Mid-level · 3+ years
Job description
The CRM & Marketing Intelligence Manager is the data-driven force behind member communication, analysing member behaviour and turning insights into measures that strengthen engagement and loyalty.
At a glance
- Work mode
- Hybrid · Berlin, Germany
- Languages
- German – native, English – good
What you'll do
- Maintain and further develop the CRM structure in Salesforce and ensure data is complete, current and analysable
- Build a KPI framework that enables the team to steer on a data basis and create regular reports
- Systematically analyse member behaviour based on CRM and analytics data
- Segment the existing member base and create strategies for how teams identify and address them
- Develop and steer targeted actions and automated marketing measures to increase awareness, engagement and loyalty
- Work closely with other Maschinenraum teams and support them with recommendations for developing and marketing offerings
- Design strategies to identify and address new target groups and contacts in the network
What we're looking for
- 3–5 years of professional experience in CRM, growth marketing or a comparable data-driven role
- Proven experience in target group segmentation and behaviour analysis and in deriving concrete communication and marketing measures
- Confident work with Salesforce (Sales/Marketing Cloud), or deep know-how in comparable B2B CRMs such as HubSpot
- Experience with relevant AI tools in analysis and marketing automation
- Structured, precise working style and ability to communicate complex data clearly
- Self-initiative and a drive to move things forward rather than getting lost in analysis
- German at native level is required
Nice to have
- Experience in a B2B environment, e-commerce or a membership-based organisation
- Good English skills are a plus
Benefits
- Opportunity to build data-based marketing from the ground up in a network organisation
- Close collaboration with management, Member Success and the communications team
- Flexible working hours with a mix of office presence and mobile working as needed
- Modern space in the heart of Berlin with very good transport connections
- Purpose-driven company with an inspiring community of Mittelstand, start-ups and VCs
- Appreciative feedback culture, regular team events, team trainings and room for personal growth
- 30 vacation days, free bridge days and attractive corporate benefits such as Urban Sports Club, BVG, Aware by Aeon
Apply
Direct apply at Maschinenraum
Opens the job posting at Maschinenraum
About Maschinenraum
The shared innovation ecosystem of German Mittelstand and family businesses
Maschinenraum offers formats and structures to tackle transformation systematically through exchange of experience, building competencies and developing concrete solutions, and runs a co-innovation space in the heart of Berlin.
Mission
To better understand future topics together and shape them more courageously
Key facts
- rund 40 Mitarbeitenden
- Berlin
- Around 80 member companies, including Fiege, Sennheiser, Vorwerk and Viessmann
- Team of around 40 employees supports the member companies
- Operates a co-innovation space in the heart of Berlin
Partners & customers
FiegeSennheiserVorwerkViessmann
What they value
- Appreciative feedback culture with courage for new ideas