LP
Head of CRM & Customer Engagement
Contract type
Ongoing
Work mode
Hybrid · Paris, France
Experience
Lead / principal · Not stated
Level inferred from job title
Job description
Own the end-to-end CRM scope, turning it from a product-trigger logic into a customer-lifecycle engine that should generate up to 15% of revenue within three years, while managing a team of four.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Hybrid · Paris, France
- Languages
- English – fluent
What you'll do
- Drive the overall customer communication plan: commercial, automated and transactional emails.
- Define the CRM strategy and the Customer Lifecycle roadmap, moving beyond purely product triggers.
- Lead data tools, produce actionable insights and evangelize customer culture internally.
- Build the Next Best Action and AI-augmented orchestration toward a cognitive CRM.
- Manage and develop a team of four.
- Become the internal partner of the marketing, product, data and tech teams.
What we're looking for
- Has owned an end-to-end CRM scope with business responsibility, not only strategy or tool implementation.
- Mastery of market tools such as Batch, Braze, Salesforce or equivalents.
- Has built a CRM strategy and Customer Lifecycle roadmap with automated and transactional journeys.
- Knowledge of Next Best Action and AI-augmented orchestration.
- Drives digital and business KPIs: cross-sell, reactivation, revenue per customer, repeat, lifetime value.
- Has already managed a team hierarchically.
- Fluent English, essential for working with the group.
Nice to have
- Experience in banking/insurance or in a marketplace would be appreciated.
- Having experienced a BU and central organization would be a real plus.
- Both advertiser and consulting profiles are welcome, provided they have really driven business on the ground.
Your team
CRM team within Marketing
4 people with complementary roles: a CRM PMO, a customer communication manager, a campaign project manager and a work-study production assistant; part of a marketing team of about thirty people.
Benefits
- Fixed salary between 65 and 80k€ gross per year depending on experience.
- Profit-sharing up to 10% of annual salary depending on company objectives, up to 8k€/year.
- Very good health insurance, annual vacation bonus (about 800€ this year), culture and sport allowances.
- 5 weeks of paid leave and about ten RTT days per year.
- Up to 3 days of remote work per week, with more flexibility in July/August.
- Possibility of a full-remote week during the end-of-year holidays.
- Meal vouchers.
Apply
About Les Pépites
A digital comparison site in insurance and financial services.
A digital comparison site in insurance and financial services, created 14 years ago, with about a hundred people at its Paris headquarters, in strong growth with a tech, fast and collaborative culture.
Key facts
- Paris, France
- Created 14 years ago.
- About a hundred people at its Paris headquarters.
- Strong growth with a tech, fast and collaborative culture.
- Offices in the 17th arrondissement of Paris, next to Parc Monceau.
What they value
- Tech, fast and collaborative culture.
- A tech company with very little politics.