P
Sales Development Representative (SDR) – SME | Berlin (Hybrid)
Contract type
Ongoing
Work mode
Hybrid · Berlin, Germany
Experience
3 years
Job description
As a Sales Development Representative at Pennylane in Berlin, you handle inbound leads, qualify their needs and book demo appointments for Account Executives, with no cold calling.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Hybrid · Berlin, Germany
- Languages
- German – fluent, English
What you'll do
- Respond quickly to new inbound inquiries during working hours, usually within minutes
- Run structured discovery calls covering company size, current accounting, needs, timing and decision-makers
- Determine whether an inquiry belongs to the SME or the accounting firm team
- Follow up by phone, email and LinkedIn and reactivate leads that went quiet or missed an appointment
- Hand over qualified leads with a clear briefing to the Account Executive and keep Salesforce clean
- Share insights on lead quality and lead sources with Marketing
- Manage your own inbound pipeline in Salesforce and take on increasingly complex leads
- Contribute to improving processes and pass customer feedback to Product, Customer Care and Marketing
- Take on own projects, maintain the knowledge base in Notion and support new colleagues
What we're looking for
- You want to start a career in sales as a career starter or career changer
- You are interested in how companies work and like talking to entrepreneurs
- You communicate clearly and confidently by phone and in writing
- You are organized, like working with targets and structured processes
- You want to learn, take feedback well and stay persistent when following up
- You hold confident phone consultations in German and write clear business emails; you are comfortable in English
Nice to have
- First experience in inside sales, sales support or customer service is welcome
- Experience from gastronomy, hospitality or retail is valuable
- Experience with a CRM, ideally Salesforce, is a plus
Your team
SDR-Team (Sales SME)
The German SDR team currently consists of 2 people and is growing; the SDR team is decisive for acquiring new customers.
Benefits
- Permanent full-time contract, start immediately
- Hybrid work: 2 days per week in the Berlin office, remaining days flexible
- Structured onboarding: Sales Academy, buddy program and shadowing
- Development perspective toward Account Executive depending on performance and open positions
- 30 vacation days paid by Pennylane regardless of where you are based
- Competitive compensation package
- Company shares to benefit from the success you build with us
- Budget to turn your home into a more comfortable workplace and a monthly allowance for a coworking space
- Access to Busuu to perfect your English or French
- Latest Apple equipment
- Regular joint events such as Tech Days and an annual company seminar
How to get hired
- 1Introductory call with Mirko, Recruiter (30 min)
- 2Second interview with Jacob, Global Head of Sales SME (30 min)
- 3Practical case study and debrief with Jacob and a member of the Sales SME team (45 min), no preparation needed
Apply
About Pennylane
Become the most popular financial management software for SMEs in Europe
Pennylane is one of the fastest-growing fintechs in France, in its second year of expansion into Germany with its German team in Berlin.
Mission
Free entrepreneurs from time-consuming accounting and finance tasks and give them the financial metrics they need for the best decisions.
Key facts
- France
- Raised a total of 400 million euros, including from Sequoia
- Grew from 7 co-founders to more than 1,100 Pennylaners
- Rated 4.6/5 on Glassdoor
- International environment with more than 25 nationalities
- 30% of employees already work remotely from across Europe
- More than 1,300,000 SMEs and over 6,500 accounting firms use Pennylane in France
Partners & customers
Sequoia
What they value
- A culture built on trust and personal responsibility