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Senior CRM & Lifecycle Analyst (B2C) – Marketing Automation (all genders)

Foodji GmbH
Contract type
Ongoing
Work mode
Remote · Munich, Germany
Experience
Mid-level · 3+ years

Job description

Build and run Foodji's B2C CRM and lifecycle marketing function from scratch, from segmentation and automated journeys to data-driven optimisation.

At a glance

Work mode
Remote · Munich, Germany
Languages
German – fluent, English – fluent

What you'll do

  • Build a scalable B2C CRM and lifecycle function and take strategic and operational ownership.
  • Own the full campaign lifecycle: hypothesis, concept, segmentation, A/B tests, cohorts, building, analysing and iterating automated flows.
  • Develop dynamic segments and journeys that account for different stock levels, product combinations and user needs.
  • Analyse data independently, identify levers and prioritise measures by expected impact.
  • Work closely with Product, Tech and Analytics to use data and technical capabilities for CRM measures.
  • Understand how CRM systems, data sources and technical processes interrelate and help shape the CRM system landscape.
  • Act as core user of Salesforce Marketing Cloud, Braze or similar marketing automation platforms.
  • Hands-on execution from concept and flow building to evaluation and optimisation.

What we're looking for

  • At least 3 years of experience in CRM, lifecycle marketing, marketing automation or a comparable area.
  • Practical experience with the full campaign lifecycle, from hypothesis and concept through complex segmentation, cohorts and flow building to analysis and iteration.
  • Strong analytical approach and affinity for data, with experience in A/B tests, cohort analyses or similar experiments.
  • Experience with complex segments and automated journeys in a data-driven CRM or lifecycle environment.
  • Very good user knowledge of Salesforce Marketing Cloud, Braze or a comparable CRM or marketing automation platform.
  • Basic technical understanding of how CRM systems, marketing automation platforms and relevant data sources interrelate.
  • Strategic and operational working style: identify levers, set priorities and implement measures independently.
  • Fluent written and spoken communication in German or English.

Benefits

  • Office food: always well supplied in the office.
  • Company pension scheme via Degura Pension Cloud, subsidised by the employer.
  • Spendit card with up to fifty euros net per month on top.
  • EGYM Wellpass for fitness and wellness studios across Germany.
  • JobRad bike leasing.
  • Subsidy for childcare costs.
  • Employee discounts and promotions from various brands.
  • Food tastings with the food team.
  • Development through regular feedback talks and trainings.
  • Flexwork: work up to 30 days a year from within the EU.
  • Top office location in Munich's Glockenbachviertel with the Isar nearby.
  • Team events such as ski day, breakfast, culture week and office party.

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About Foodji GmbH

A team of food lovers and tech nerds.

Foodji uses proprietary technologies, self-learning algorithms and efficient supply chains to resolve the paradox between fresh food, availability and sustainability, and fights food waste.

Mission

Offer fresh, healthy and tasty food wherever people spend most of their day.

Key facts

  • Munich, Germany
  • Market leader serving thousands of people across Germany every day.
  • Customers include Munich Airport, Klarna, Enpal and Wingcopter.
  • There are more than 100,000 relevant locations in Germany alone.
  • Leftover dishes are donated to Foodsharing and other social initiatives.

Partners & customers

Münchner FlughafenKlarnaEnpalWingcopter

What they value

  • Aim for a positive effect on the environment, customers' everyday lives and communities.